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"you lose, you smile, and you come back the next day.

you win, you smile, you come back the next day."

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ken Griffey, jr.

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BRAND

In 1995, Ken Griffey Jr.'s legendary swing was translated into a brand and symbol, recognized worldwide as Swingman. With a building on the Nike Campus dedicated to the man behind the brand, this monumental venture between Nike and Ken Griffey Jr. , has become one of the highest grossing sports apparel brands globally and continues to evolve, ushering in an elite squad of Swingman Brand Ambassadors to authentically represent Ken Griffey Jr. and his iconic brand.   

BRAND
TECHNOLOGY
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PERFORMANCE

S24 Labs raises the bar of athletic training through our proprietary, multi-faceted system. We provide an integral solution, encompassing both physical and mental performance, serving as a developmental system for athletes who wish to maximize their respective skills.
S24 technology can be applied to Baseball, Softball, Basketball, Football, Running, Soccer, Tennis, Golf, and Cross Training.

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DIGITAL CONTENT
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PLAYERS DISTRICT

Players District ownership in Players Media Group is a multi-media platform for fans seeking quality athlete-centric content and intimate access into the lifestyle of professional sports most impactful players. Players Media Group engages an audience of over 300 million unique viewers through multiple touch-points, delivering exclusive premium content. Players Media Group operates media verticals of Players TV and Pro Class. Players District production team is collaboration on projects with the MLB to develop compelling concepts to outside Studios and TV Networks.

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Youth Sports
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YOUTH INITIATIVE

On June 16, 2016, Ken Griffey Jr. was appointed Youth Ambassador of the MLB and MLBPA Youth Development Foundation. Through his love of the game and commitment to youth, Ken will champion the foundation's mission to enhance the quality of baseball and softball education, address overall youth participation and help youth, including those from underserved communities, strengthen their connection to the game.  

MLB
Swingman Cares
MLBPA
YOUTH
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CONTACT

JOIN THE SWINGMAN TEAM TO RECEIVE EXCLUSIVE REWARDS, UPDATES AND CONTENT.

Welcome to the Swingman 24 team!

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